2022 marked another year in business, and you’ve probably heard that it was our 15th anniversary. We’re grateful to have spent the past year doing what we love to do best: making things we believe in, that we feel express who we are as a brand and individuals. While we usually like to let our creations speak for themselves, we thought we’d switch it up and talk a little about the journey we’ve been on – how we’ve approached it, and what’s helped us along the way.
The fact is, fifteen years is a long time. We don’t say that from a position of discounting any other peoples’ experiences or to look down on anyone whose company hasn’t made it this far, but the fact that we’re still here and thriving after that length of time!
As important as everything else is, though, it’s the products themselves that may best show why we do what we do. Even before we started making jeans ten years ago, we always tried to design with two values in mind: creating clothes that people would want to wear for a long time, and producing them to a standard that would allow them to physically hold up for years and years.